WhichCraft Blog
A Place for Women. Full Stop.
Lately the world feels heavy. WhichCraft isn't just a shop, it’s a space for women to gather, create, connect, and support one another. A place built by women, for women,...
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Samhain: The Witch’s New Year (and the Thin-Veil Vibes Are Strong)
Samhain marks the witch’s new year. A night when the veil is thin, the candles burn bright, and the air feels alive with magic
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The Harvest Supermoon: Big Light, Big Magic
The Harvest Supermoon is here -- big light, big magic, and major “reap what you’ve sown” energy. Here’s how to lean into the glow. 🌕✨
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Soft Launch, Soft Magic
WhichCraft Studio isn’t officially open yet, but the magic has already started. Between boxes, candles, and last-minute setups, this soft launch feels like a spell-in-progress — chaotic, cozy, and full...
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Tonight’s New Moon: Fresh Starts, Big Feels, and a Little Chaos
Tonight is a New Moon! A cosmic reset button for fresh starts and intentions. From candle rituals to moon-charged Diet Cokes, here’s how to work the magic.
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Mabon: The Witch’s Thanksgiving (But With Better Vibes)
Mabon is the witch’s Thanksgiving, a moment of balance, gratitude, and carbs. From cozy candles to apple rituals, here’s how to celebrate the autumn equinox with magic (and snacks).
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The Blood Moon: Drama in the Sky (and in Your Life)
Tonight’s Blood Moon is here to shake things up -- think endings, transformation, and a little cosmic drama.
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Week Three: Boxes, Besoms, and Back-to-School
Week 3 of opening WhichCraft Studio: boxes, Pre-K prep, street fair hustle & my first Coven Craft Night.
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Why Maplewood? Because It’s Always Been Magic ✨
Why Maplewood? Because it’s cozy, chic, charming, and always felt like the place where magic happens.
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A Black Moon is Coming (No, It’s Not a Goth Band, But Close)
If you’ve been feeling a little off lately -- restless, buzzy, like you could fight a raccoon with your bare hands -- well, buckle up.
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Week Two: Shelves, Spells, and Decision Paralysis
Staring at my cart like it’s going to whisper the answers back to me.
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Week One: in Business: Chaos, Coffee, and a Cauldron Full of Dreams
Starting a small business is a little like casting your first big spell...
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From Idea to “Oh No, It’s Real”
If you’ve ever romanticized starting your own small business, let me tell you: you’re not wrong.
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