Soft Launch, Soft Magic

Here’s the truth: WhichCraft Studio isn’t officially open yet… but the doors have been cracked, the lights have been on, and a few curious souls have already wandered in. Let’s call it a soft launch. A practice spell. A little magic before the big reveal.

This in-between stage is wild. One minute I’m unpacking boxes and sticking price tags on candles, the next I’m figuring out inventory systems and wondering if I bought too many crystals (spoiler: there’s no such thing). Shelves are filling, walls are getting their sparkle, and every day the shop feels more like itself.

It’s also the season of last-minute everything:

🛒 Rushing to order those “one more thing” items that will make the shelves feel just right.

🪄 Moving displays around for the fifth time because suddenly the cauldrons look better next to the candles.

📋 Balancing spreadsheets, SKU numbers, and the occasional “wait, did I already do that?” moment.

🎨 Squeezing in time to keep painting and creating, because at the heart of this shop is still my art.

It’s exhausting. It’s thrilling. It’s a little chaotic. But like all good magic, it’s starting to click into place.

So if you’ve popped in already, you’ve gotten a sneak peek at the spell-in-progress. And if you’re waiting for the official grand opening, don’t worry. Next week the magic goes full power.

Soft launch, soft magic. Big vibes coming soon.