WhichCraft Chronicles Blog

Why Maplewood? Because It’s Always Been Magic ✨
Why Maplewood? Because it’s cozy, chic, charming, and always felt like the place where magic happens.
Why Maplewood? Because It’s Always Been Magic ✨
Why Maplewood? Because it’s cozy, chic, charming, and always felt like the place where magic happens.

A Black Moon is Coming (No, It’s Not a Goth Ban...
If you’ve been feeling a little off lately -- restless, buzzy, like you could fight a raccoon with your bare hands -- well, buckle up.
A Black Moon is Coming (No, It’s Not a Goth Ban...
If you’ve been feeling a little off lately -- restless, buzzy, like you could fight a raccoon with your bare hands -- well, buckle up.

Week Two: Shelves, Spells, and Decision Paralysis
Staring at my cart like it’s going to whisper the answers back to me.
Week Two: Shelves, Spells, and Decision Paralysis
Staring at my cart like it’s going to whisper the answers back to me.

Week One: in Business: Chaos, Coffee, and a Cau...
Starting a small business is a little like casting your first big spell...
Week One: in Business: Chaos, Coffee, and a Cau...
Starting a small business is a little like casting your first big spell...

From Idea to “Oh No, It’s Real”
If you’ve ever romanticized starting your own small business, let me tell you: you’re not wrong.
From Idea to “Oh No, It’s Real”
If you’ve ever romanticized starting your own small business, let me tell you: you’re not wrong.